Exporting great British style for Cath Kidston
Cath Kidston is one of the most influential and original design companies to emerge from the UK in recent years and has expanded steadily to become the unique international lifestyle brand it is today.
Benefits of the SEKO Solution
- Enabling fast expansion into new stores and markets in Asia
- Providing greater supply chain visibility through a streamlined technology solution
- Established a Far East supply hub for store replenishment
- Delivering pick, pack and storage services with 99% accuracy
Due to Cath Kidston’s fast growth in ever expanding Global markets, the need to serve its retail and online clients in Asian markets drove Cath Kidston to approach SEKO for a faster-to-market solution.
Cath Kidston deployed SEKO’s web-based Warehouse Management System and Purchase Order Management portal. This new solution allowed Cath Kidston to manage stock that had been manufactured throughout the Asian region at a dedicated warehousing facility in Hong Kong.
Production was held at the Hong Kong 'hub' then consolidated with other hot stock items, to be shipped quickly, seamlessly and far more cost effectively than serving retailers in Asia, with stock shipped from the UK.
With a faster speed to market and greater online visibility of inventory held overseas, sales in Asia increased considerably. Cath Kidston was quickly and effectively able to open new stores in Asia, backed by a smooth supply chain.